STR Directors MasterMind Apply for a Seat
AI Lab

Every operator will use AI. The question is whether you'll be early or late.

Guest messaging, dynamic pricing, owner acquisition, back-office ops — AI is already re-pricing every one of them. The AI Lab is where STR operators learn it, benchmark their pace against real peers, and deploy it before their market does.

62% learn AI alone, by trial and error
8% get formal AI training
61% of STR operators already use AI — and the gap is growing
SOURCES: HOSTAWAY 2026 SHORT-TERM RENTAL REPORT; JFF AI & WORKFORCE SURVEY
The People Who'd Know
Valerie Gangas

“One Hell of a Group!”

Valerie Gangas
Founder and CEO, Juniper Holiday and Home
AI Lab Member
Jack Zoppa

“So Good!”

Jack Zoppa
CEO & Founder, Haven Vacation Rentals
AI Lab Member
Read all member reviews →
The Agentic Wave

In surfing and in AI, timing is everything.

Paddle in too early and you're building on technology that wasn't as accessible — six months ago, agents were demos that couldn't be trusted with real work. Wait too long and you're chasing foam behind a wave that already broke. Agentic AI — software that doesn't just answer questions, it does the work — just crossed from demo to workhorse. The takeoff window is open right now.

the takeoff is now 6 MONTHS AGO TOO EARLY — THE TECHNOLOGY WASN'T AS ACCESSIBLE RIGHT NOW PERFECT TIMING — RIDING THE AGENTIC WAVE 6 MONTHS FROM NOW TOO LATE — THE WAVE HAS ALREADY PASSED

Catch a wave at the right moment and it does most of the work for you. The AI Lab is how you time it — with vetted peers, a live benchmark, and a chairman watching the horizon.

"AI made almost everything cheaper — except trust. Trusted rooms are the new moat."

Tristan Webb — Chairman, STR Directors

Paddle out — meet to get started →
Entry · Free
AI Lab for Teams

Bundled free with any Lab membership — give your whole team a taste of AI-integration benchmarking against industry peers.

  • —Team-wide access
  • —Peer benchmarking
Most Popular Monthly
AI Lab for Owners

Upskill on AI integration alongside qualified STR peers every month, with guest speakers driving the industry forward.

  • —Monthly cohort sessions
  • —Guest speaker sessions
  • —Free AI Lab for Teams included
In The Room

Where AI meets the day-to-day of running an STR business.

01
Peer benchmarking. See how other operators are actually using AI in guest communication, pricing, and operations — not theory.
02
Guest speakers. Industry leaders driving AI adoption forward join Advanced sessions to share what's working now.
03
A lower first step. Test the format and the people before committing to the full MasterMind Board experience.
Next Step

When you're ready, graduate to the Board.

Most operators start here. Catch the wave at the right moment and it does most of the work for you — then the full MasterMind, your own Board of Directors, is where the ride compounds.

See the MasterMind → Meet to Learn More